Our Approach

The Designsmith's approach is the integration of advertising principles to website design. We specialize in conveying a message unique to your product and market position that says more than just what you sell. Using brilliant images and intuitive navigation, combining the possibilities of html design with cascading style sheets and providing the right backgrounds and foregrounds we tell your customers who you are and what you do without saying anything.

Advertising can be described as the art of impersonal communication. Good advertising calls attention to the important elements of a message so that the right people read it and those people ultimately continue through and respond to it - and that's exactly what you want in your website design... intuition and action.

Our Designs

The actual design of our websites is implemented through the use of a template as described in our overview of website development. We insert digital graphics and CSS throughout your website by including pieces of the template on every page. Generally, our templates fall into two categories:

The Web Brochure - $750 The web brochure is a common format that is used to describe a company, their products and their services. It is all about image and can incorporate any one of 100 design motiffs depending on the message you want to convey. Our template includes all the CSS, Javascript and DHTML necessary to form the basis for a complete look and feel for your website.

Program Integrated - $1,000 The program-integrated design incorporates everything described for the standard web brochure, but calls for more detail in the subsets, boxes and web ads that are displayed on the site. These smaller pieces of the site are individually designed and create the basis for a more fluid and exciting website experience.

Our Standards

Here's my question - since when is 10% an insignificant segment of your target population?? I guarantee that if one out of every 10 people that walked through your office door bumped their head you wouldn't insist that they go to your competitor - you'd fix the door and fire the architect. But you see it all the time on the web... "WARNING, WE'VE DETECTED THAT YOU CAN'T USE OUR WEBSITE." Here's the message; "You need to download this or buy that or just realize that in all our importance we've decided we know what's best for everybody and we don't care if you won't get with our plan." And like most things today they're on their own to figure out and fix the problem. Oh boy, I'd like to come away with a few new problems to figure out every time I try to do something on the web, wouldn't you.

We look at web stats all day long for all kinds of business and we know what most people in your target audience can deal with - and we're going to build your website so they can. We'll test it and review it on Macintosh and Windows platforms in all the commonly used browsers including Internet Explorer, Netscape, Firefox, Opera and Safari. There will still be some people who have small issues with your website, but even they will still be able to use it effectively and you'll understand exactly why we ignored their specific problem.

For more information about our complete packages and services to help you get the website you want click here!